Cover Take Your Time by Jonathan Jay Lee (Image: courtesy of Digital Art Fair and the artist)

Running from October 19 to 23, this year’s fair features an inaugural Pioneer Award, which sends the winner to an artist residency in Bali

Digital Art Fair’s Asia edition returns to Hong Kong from October 19 to 23. This year’s edition will take place at K11 Musea’s art and cultural centre, The Kunsthalle, and will focus on art created by artificial intelligence (AI). The fair will feature an exhibition zone dedicated to AI and generative art, curated by the fair’s manager of art and technology Herman Rahman, as well as panel discussions on the impact and scope of AI in art.

The fair will also feature four other sections: the Immersive Zone, where visitors can enjoy optical illusions created by 3D animations; the Inspire Zone, which brings together global and local artists working on Web3 technologies; the Prestige Zone, which showcases the works of leading digital artists such as David Ariew from New York, Andrea Bonaceto from Italy; and Henry Chu and Genesis Kai from Hong Kong; and the Pioneer Zone, which spotlights five rising digital artists shortlisted for an inaugural Pioneer Prize. This prize, which will be announced on October 20, includes an art residency programme in Bali, as well as mentoring and exhibition exposure opportunities.

In case you missed: Threat or opportunity? Hong Kong AI artists evaluate their roles and chances against machine learning

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Above ‘Untitled’ by Chris Yee, presented by Culture Vault at the Prestige Zone (Photo: courtesy of Digital Art Fair and Chris Yee)
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Above ‘Untitled’ by David McCleod, presented by Culture Vault at the Prestige Zone (Photo: courtesy of Digital Art Fair and David McCleod)

Talking about the future of digital art, Gillian Howard, the fair’s co-founder and director, says, “A lot of people have been asking me if digital art will disappear [after the NFT crash in 2022]. But I ask them in return, ‘Do you think art will ever disappear?’ At the end of the day, digital art is art. Digital artists ‘paint’ with a computer instead of a paintbrush. As a long-term advocate of the potential of technology to advance possibilities in the creation of new art, [I am excited] to see the adoption of digital art continue to expand in 2023.”

Oriental Watch Company joins the fair for the first time this year as the lead partner. The watch retailer has commissioned a site-specific and multi-sensory installation, Take Your Time, created by Hong Kong artist Jonathan Jay Lee and inspired by neon lights, specifically the watch company’s own neon sign that used to be installed over its showroom in Des Vouex Road Central in the 1980s.

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Above An installation view of the fair with screens provided by LG (Photo: courtesy of Digital Art Fair)

This the second year for LG to be the fair's sponsor and official screen partner, which provides their latest products to showcase the art pieces in the fair. "Through this collaboration, LG hopes to ignite the spark between art and technology, inspiring audiences, and challenging traditional forms of artistic expression,” says Yuri Han, LG's managing director. 

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