The Norwegian dance sensations tell ‘Tatler’ why they’re rooted in diversity and how they created their signature multicultural vibe
Afro-trap music blares from a studio space in an industrial building near central Oslo. It stops abruptly and switches to early 2000s Punjabi hit Nachenge Saari Raat by the late British-Indian singer Tarsame Singh Saini, aka Taz Stereo Nation, before transitioning into Norwegian R&B-pop. Loud chattering and exclamations erupt periodically throughout this musical melange, as 13 members of the Norwegian dance crew Quick Style present break out into choreography spontaneously. With tastes in music as varied as their backgrounds, when they are in a room together, a festive atmosphere is always a given.
And there has been much to celebrate since the group formed in 2006: they won Norske Talenter, aka Norway’s Got Talent, participated in reality show World of Dance, toured the world, opened a dance studio in Chengdu and choreographed dance numbers—Boys with Luv, Blood Sweat and Tears and Save Me—for K-pop megaband BTS. But none of those gigs gave Quick Style the level of global recognition they’ve experienced since a video of their performance at co-founder Suleman Malik’s wedding went viral this past summer.
“We didn’t do it with the intention [that it might] go viral; it just happened,” says Bilal Malik, Suleman’s twin brother and another co-founder. “When something goes viral, you don’t control it; it’s the people who control it.”
A 12-minute medley of mostly Bollywood songs, the performance showcased the group’s suave moves, irresistible charisma and affable chemistry. “It’s a very unfiltered personal friendship,” says Nasir Sirikhan, the third of Quick Style’s founding trio, of moments in the video when they laugh at each other’s mistakes and riff off of each other’s energies. “You rarely see that; it’s a vibe that’s quite contagious, and luckily it was caught on camera and people felt it.”
The video has racked up more than 94 million views on YouTube and a combined total of over half a billion shares and views across social media platforms. One segment from the performance, choreographed to the popular Bollywood song Kala Chashma, became a TikTok dance challenge taken on by the likes of Jimmy Fallon, Demi Lovato and the Indian cricket team.