As the scope of digital art expands and engages new audiences, Tatler speaks with artists and creatives who channel video game mechanisms, aesthetics and worldbuilding in their artwork
If you’re a millennial, or even just know one, chances are you’ve played or encountered The Sims. The exceedingly popular video game franchise captured the imagination of more than one generation—and continues to do so. It’s described by game publisher Electronic Arts as the “ultimate life simulation game” and entails users designing aspects of real life, online; the game’s tagline reads, “You can create unique characters, build your dream home, and let chaos unfold.” Whether it was by being able to decorate your room in imaginative ways, plugging in the infamous “mother lode” cheat key to triple your bank balance, or dictating the actions of characters and narratives you’ve built, The Sims appealed to gamers and non-gamers alike, in a way seldom seen.
The game was also infinite, in that there wasn’t a definitive end or goal. “It felt less like a game at which you had win or lose,” says artist Ian Cheng, explaining that any “winning” in The Sims came from maintaining a household or city and making sure it’s healthy and thriving, bringing out the player’s nurturing side. “To me, this was a whole different paradigm [of playing video games]: it felt a lot like owning a pet, or being a dad to an artificial system.”
Read more: From climate change to mental health, here are games that address social issues in accessible ways
Cheng is a leading light in the digital media. He builds animations and simulations, creating systems through which he explores how an entity navigates a constantly changing environment. It’s an exercise in worldbuilding: developing a detailed imaginary universe in which you can create your own rules and systems. Novelists and other creators frequently engage in this creative endeavour, particularly in fantasy and science fiction genres. It extends to newer mediums such as video games—and is very much embodied in The Sims. Cheng says that playing the game “was the first time I [really fell in love with] systems”.
Half the fun for Cheng, he recalls, was developing absurd and chaotic situations that would be unfeasible in reality. “You can create some pretty weird scenarios,” he says, citing the example of putting a baby in the middle of living room where there was a full-blown party. The game gave players the chance to experiment with creating unrealistic, even impossible, scenes based purely on their imagination.
Cheng’s practice is at the forefront of the convergence of art and technology, via digital simulation and worldbuilding, which recently has been the theme of many exhibitions around the world. While artists have incorporated the aesthetics of video games in their work for decades, technological developments and the acceleration with which these advances have become entangled with our lives, particularly during and after the pandemic with the rise of NFTs and digital art, have amplified the context in which digital art is produced and consumed, and has evolved.