Chen Tien Yue has been leading the marketing efforts at the world largest pewter company, founded by his great-grandfather, since 2003. Executive director of Royal Selangor, he is one half of the fourth generation of the family business, the other being his cousin, the managing director Yong Yoon Li, and is responsible for its Asian sales channels.

Together with Yong, Chen has helped the brand stay relevant with new product categories, expansion into new markets and collaborations with award-winning designers, from Erik Magnussen to Nick Munro, and with international brands like Marvel Comics and Starbucks. A graduate of the UK’s Oxford University, before Chen was invited to join Royal Selangor, he served at management consulting firm McKinsey & Company.

When the father of three is not busy or needs a break from the day-to-day running of the company with Yong, Chen enjoys going for a run while catching up on an audiobook.