Datin Mina Cheah-Foong

Managing director, InNature Berhad

 

A leading regional retailer of cosmetics and personal care, and a noted activist

Datin Mina Cheah, the managing director of InNature Berhad and Malaysian franchise owner of The Body Shop, has grown her business into a leading regional costmetics and personal care retailer. It boasts the largest network of stores in its segment, spanning West Malaysia, Sabah, Cambodia and Vietnam. Cheah, a trendsetter in the online space, was the first to launch an e-commerce site in 2012. The company’s portfolio expanded in 2019 with the addition of Brazilian brand Natura, and it was listed on Bursa Malaysia the following year.

Cheah is also an advocate for social, animal, and environmental causes. She has protested against sex trafficking and animal testing, initiated the Kick the Bag Habit campaign resulting in a plastic bag levy, and raised awareness on HIV/AIDS as a member of the Malaysian AIDS Foundation board. Recognised for her contributions to society, Cheah has received numerous awards, including the Prime Minister’s Corporate Social Responsibility Award.

Cheah-Foong has protested against sex trafficking and animal testing; initiated the Kick the Bag Habit campaign in 2008 which led to a state levy on the use of plastic bags; and raised awareness on HIV/AIDS as a member of the Malaysian AIDS Foundation Board of Trustees for 12 years.

She has a degree in Computational Science and Management Studies from the University of Leeds, UK. Before establishing The Body Shop locally, she worked at Hewlett-Packard Malaysia as a systems engineer.

Impacted Industries


Awards


2018

Patron’s Award—Malaysian AIDS Foundation Tun Dr Siti Hasmah Award

2009

Prime Minister’s Corporate Social Responsibility Award

2007

Prime Minister’s Corporate Social Responsibility Award

Did You Know?


Datin Mina Cheah is an intrepid adventurer, who has scaled the heights of the Mount Everest base camp, conquered Tanzania’s Mount Kilimanjaro, trekked through the Kalahari desert, and navigated the challenging waters of the Zambezi River.

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