Atsuko Toko Fish, the founder of Japanese Women's Leadership Initiative (JWLI)
Cover Atsuko Toko Fish, founder of Japanese Women's Leadership Initiative (JWLI)

After realising that Japanese women needed support systems and role models to become leaders, Atsuko Toko Fish decided to step up and help them become the change they need

I was shocked and confused when I entered a room full of women, all raising their hands and asking how to improve the status of women in Japan. This was in 2000, on a visit to Japan with the president of MSH, one of the largest NGOs in the US working in public health for developing countries. She was invited to speak about “The Independence and Public Health of Asian Women” at a symposium in Saitama. Although the focus was on women elsewhere in Asia, a number of audience members stood up and asked her to help women in Japan, saying, “What about our status?”

I had left Japan in 1979 and have lived in the U.S. since then. I was surprised to hear that there had been no progress made with regards to the status of women since I left Japan. I learned that, despite the fact that women were highly educated, they had few female role models and no systems to provide encouragement and support for women leaders.

And so in 2003 I organised a pilot programme meant to boost leadership among Japanese women. We named this program the Japanese Women’s Leadership Initiative (JWLI), with the mission of empowering “women leading social change in Japan.” We provide a safe and trustworthy community for our programme participants, where they can inspire each other to become better leaders. Over time, this community has evolved into the JWLI ecosystem, a unique community that is Japan's first and best support system for women leaders.

It was a completely different climate in the early 2000s. I visited many in the Japanese government, business, and nonprofit sectors, explaining the need for change in women’s leadership status and looking for supporters and partners. Mostly I was met with disinterested looks, no replies at all over email, or flat-out refusals at first meetings. There was almost no one interested in women’s leadership then.

And yet, armed with the strong belief that leadership opportunities for women were vitally important to the future of Japan, JWLI has expanded significantly under its own initiative over the last 20 years. We developed programmes such as the Champion of Change Japan Award, the JWLI Bootcamp, and the JWLI Scholarship. Over 150 women leaders have graduated from our programs, and they are the core of the JWLI ecosystem, a dynamic and interconnected network that collectively addresses long-standing social issues in Japan through collaboration and peer support. The impact of the collective voice and action of these women is sparking necessary changes in Japan.

The JWLI global summit in Hawaii at the end of March 2023 was joined by nearly 40 women leaders flying in from Japan, with 500 participants joining, in person or online, from 17 countries. JWLI is becoming a global force, but I didn’t do this alone. I was fortunate to work with a capable team that strongly shared my vision. I had partners in Boston and Japan, rare like-minded organisations who were more than willing to share their best practices. I had men and women who offered their expertise. I had organisations and companies that opened up their resources. And most importantly, I had women in Japan who wanted to be the best leaders for a better society. Together, we have created a dynamic women-led and focused ecosystem.

This JWLI Ecosystem is a network committed to raising voices and taking action collectively. Japan has come a long way, but there is still much to be done. The 2022 Global Gender Gap Report presented by the World Economic Forum, ranks Japan at 116th out of 146 countries, taking the lowest place among the G7 countries.

This is why I created the JWLI Ecosystem and joined the Asian Gender Network. With these two networks joining forces, we can accomplish tremendously more with collective women’s voices and actions. JWLI is leading women, nonprofit executives, and social entrepreneurs in Japan. The JWLI ecosystem is tackling such issues as poverty, inequality, mental health, and immigration. The Asian Gender Network mobilises capital and resources for gender equality in Asia. Women’s networks like the JWLI Ecosystem and the Asian Gender Network are needed more than ever. Our next goal is to connect the JWLI Ecosystem and the Asian Gender Network to create an even larger force. I strongly believe that collective voice and collective action can make a profound impact. The potential and the collective power of women continues to hold me in awe.

This opinion piece is part of a collaboration between Front & Female and Asia Gender Network, the first pan-Asian network committed to mobilising capital for gender equality, whose influential members include Atsuko Toko Fish, founder of the Japanese Women's Leadership Initiative, an organisation that seeks to empower Japanese women to lead positive social change and innovation.

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