Setting commercial gains aside, the CEO and co-founder of Razer converts existing manufacturing lines to produce surgical masks amid the global shortage
When CEO and co-founder Tan Min-Liang announced on Twitter in March that Razer would be making and donating one million surgical masks to combat the spread of coronavirus, the internet went wild with speculation on what a mask by the world’s leading lifestyle brand for gamers would look like.
Would the company’s trademark triple-headed snake—one of the most recognised logos in the global gaming and e-sports communities—appear on the surgical masks?
Almost immediately, Razer’s existing factory lines in China were reconfigured to manufacture the masks instead of mice and keyboards, with designers and engineers working to accommodate the shift in production.
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“While there has been incredible demand for our products during this time with many staying home to avoid the crowds (and to play games), the team at Razer understands that all of us have a part to play in fighting the virus—no matter which industry we come from,” Tan tweeted. In April, he announced that Razer—dual-headquartered in California, US, and Singapore—would set up the first fully-automated mask production and packing line in Singapore within 30 days.
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