Adventurous businessman Andy Low reveals why he took a business risk with his green technology solutions turnkey company, Greenbulb Energy

When engineer Andy Low launched Greenbulb Energy, a turnkey company specialised in modernising port cranes in 2014, he knew that he was taking a huge gamble by leaving a secure job behind for this endeavour.

A lifelong lover of extreme sports, he associates the ups and downs in business to a personal hobby of his—mountain biking, which he once attempted in Tagaytay, the Philippines.

“I encountered a steep uphill climb that really pushed me to my limit. I thought that was the toughest part until I came upon another narrow path, this time downhill at high speed. It was terrifying and exhilarating at the same time, but it taught me that nothing uncomfortable lasts forever,” recalls this soft-spoken managing director of Greenbulb Energy.

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Gaining Momentum

Greenbulb provides green technology solutions, specifically with the refurbishment of port cranes. Greenbulb manages the modernisation of cranes encompassing design, engineering, procurement, installation, commissioning and user experience.

Low came up with this idea in 2008 when increasing crude oil prices resulted in an energy crisis in the logistics and manufacturing business.

“The need for alternative solutions to replace diesel made me realise there should be an increased adoption of greener energy. If carmakers can create hybrid or electric cars, why can’t we do it with cranes?” he reasons.

See also: How 7 Corporate Giants Like Apple And Starbucks Are Going Green

If carmakers can create hybrid or electric cars, why can’t we do it with cranes?

- Andy Low -

There was skepticism at first that his plan would succeed and customers were unsure if they could put their trust (and their million-dollar cranes) in Greenbulb.

“But we proved that we could improve the blueprint of their assets and transform them to become greener and reducing their carbon footprint,” he shares.

His company has successfully completed breakthrough projects in Indonesia, and joint projects in the electrification of two quay cranes for the Sarawak Civil Service Department.

Low has also added another feather in his cap by venturing into the marine sector, having secured a service order from KOTUG Netherlands, a tugboat service company.

Port of Call

When asked his plans for the next five years, the forward-thinking Low says: “We hope to take the lead in moving port automation as we believe this is how ports will operate in the future.”

Low also has a big dream of owning a port of his own one day, powered by green energy.

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“Owning a port makes business sense. More than 97 per cent of global manufactured goods are transported via sea and Malaysia’s port is ranked in the top 20 globally. I know Greenbulb can add value and impact to Malaysian businesses that are sourcing for green logistics solutions,” says the fearless entrepreneur.

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Credits

Photography  

Khairul Imran

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