Despite the different generations and stages in life, the mother of 2 daughters – Delfina Delettrez Fendi and Leonetta Luciano Fendi – had passed on the iconic Peekaboo bag and the ingrained emotional connection. The Peekaboo’s 10-year anniversary marks its evolution as an eternal and precious heirloom – much like the multi-generation dynamics of Silvia Venturini Fendi’s family.
“The Peekaboo bag is simple, complex and timeless. It’s one of those objects that will really stay with you for all your life”
The Fendi women star in a video campaign aptly dubbed #MeAndMyPeekaboo where they marvel at the bag's ageless appeal and their personal relationship with it.