Cartier Panthere Campaign 2014

In celebration of the Cartier panther's 100th anniversary, we share with you ten things you probably did not know about the majestic beast.

In the world of fine jewellery, no one can utter the word ‘panther’ without bringing Cartier into the conversation. Started in 1914, Cartier’s feline mascot is celebrating its 100th birthday this year.

Present in the most unexpected places, the Cartier panther is revolutionary, strongly representing a style that defies boundaries. It is one of the most iconic animal-inspired jewellery that exists in the market right now.

To celebrate a century of majestic feline-inspired jewellery, we share with you ten facts that you need to know about the legendary Cartier beast and its fine jewellery creations.

  • The Cartier panther was first seen on a Cartier wristwatch that was designed with a panther-spot motif in 1914 before World War I.

  • Louis Cartier’s first ever muse for the ‘Panthère’ collection was Jeanne Toussaint, a fine Parisian lady nicknamed ‘The Panther’, who later became Creative Director of High Jewellery from 1933 onwards.

  • It is said that Louis Cartier and Jeanne Toussaint were inspired to create the ‘Panthère’ jewellery when they went on a tour to Kenya. They were the first few Europeans to embark on safari tours in the jungles of Africa.

  • Louis Cartier created the first full panther ornament on a precious cigarette case for Jeanne Toussaint in 1917.

  • The reason why the ‘fur’ coat on Cartier’s panther looks so realistic is because of a unique technique called ‘fur setting’ consisting of stones set in minuscule folded wires of precious metals.

  • Following the first panther lady, Jeanne Toussaint, there are a number of beautiful women who became one of the muses for the 'Panthère' collection including Maria Felix, who is known by the nickname ‘Mexican Panther’.

  • Cartier created the first panther ring in 1935 with a combination of black enamel and yellow gold.

  • The first three dimensional panther was created under the commission of the Duke of Windsor using an emerald in 1948.

  • One of Cartier’s master creations is the brooch commissioned by Duchess of Windsor, which was made with a sumptuous Kashmir sapphire cabochon of 152.35 carats. It was designed by Jeanne Toussaint.

  • Since its inception in 1914, onyxes are the most used precious stones to create the ‘Panthere’ collection.

 

Click through the gallery to see the latest Panthère de Cartier collection:

 

 

(Photos courtesy of Cartier)

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