Estée Lauder’s #beautyplaygound in Sunway Pyramid is what childhood dreams were made of for us girls. Like a kid in a candy store (or on a playground, for that matter), it’s a place that makes your heart do the cartwheel and head dizzy with excitement.

#beautyplayground, the first in the world concept store, was opened late November and it has been receiving so much love. The chic and fun makeup store rekindles memories long gone of the much younger us raiding mom’s vanity table.

The entire store imbues with the sparkle and élan of current ‘it’ girl Kendall Jenner, who is also the face of Estée Lauder. It’s the perfect pad to court the millenial generation who believe in living life to the fullest because #yolo. 

This is the beauty destination you want to check out on a girl’s day out or when you want an instant pick-me-up. Here are the 6 play areas to explore at #beautyplayground.

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Glow On

The first step in your transformational journey begins by speaking to well-trained beauty specialists from the ‘Dream Team’. Here, you will discover personalised secrets to having great skin and the perfect canvas before moving on to…

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Glam Up

The operative word here is experiment. Have a go at all the colours, brushes, powders and the whole nine yards to create a look that is uniquely you. It’s okay if you can’t recognise yourself, that’s the whole point. Bring out the Barbie in you.

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Get Polished

Remember when your mama told you that nails speak volume about your personality, it’s true. There’s a smorgasbord of veritable nail art inspirations for the taking as well as a rainbow of Estée Lauder nail colours to play with. Don’t forget to finish up with a lip colour (or two) of your choice.

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Mix & Mingle

Here is where you get to try on some of the latest fragrances and if you are looking for a gift, there are plenty of cool gifting ideas to be found.

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Strike a Pose

For the de riguer #selfieoftheday, there’s a digital photowall put up specially for you to pucker up and show off the new you to the world. Choose your preferred background and pose!

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Chill with Kendall Jenner

Last but not least, take your time to check out Miss Jenner’s latest looks on the iPads provided. Find out what her favourite products are online or get inspirations to recreate her looks.

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Continue your #playground journey even after the store has rolled down its shutters on its new site www.esteelauder.com.my, because beauty is a lifelong journey.

(Photos: Estée Lauder Malaysia)

For the perfect gift that will make all beauty buffs swoon, these glittery makeup sets are #ftw!