A Strong self-awareness
Prized for its German craftsmanship and fuss-free functionality, Braun Büffel has been the go-to for leather purists in their pursuit of excellence over fleeting trends. While this is an advantage, what of its relevance with the times?
It’s a challenge that Fabio Panzeri, the newly appointed creative director of Braun Büffel, approaches with gusto. Braun Büffel is the latest foray of the Italian creative director, whose past experiences include designing leathergoods for Prada, Helmut Lang and Calvin Klein. Judging from these forays, Braun Büffel has an exciting future ahead, in his hands.
See also: In Focus: Anthony Vaccarello, Saint Laurent's New Creative Director
The Italian creative director based in Singapore is a bundle of good energy that belie the full-sleeve tattooed arms peeking from beneath his signature all-black ensemble.
“My personality is honest, positive, sometimes brave, sometimes serious,” he described, with a twinkle in his eye. “I like to play with different energies from within (a brand) and then translating them,” he added, in reference to past creative collaborations with Trussardi, Replay and blogger Chiara Ferragni.