A glittering launch of the IWC Schaffhausen Da Vinci collection 2017

High profile guests and celebrities enjoyed a gala evening celebrating the new collection at the SIHH 2017.

edit IWC_SIHH_DaVinci_Gala_Georges Kern, Lewis Hamilton and Chris Grainger-Herr.jpg (original size) Georges Kern, Lewis Hamilton and Chris Grainger-Herr

A congregation of brand ambassadors, global stars and celebrity influencers celebrated the arrival of the IWC Schaffhausen Da Vinci collection 2017 at the Salon International de la Haute Horlogerie (SIHH) watch fair in Geneva.

Dubbed 'Decoding the Beauty of Time,’ the gala evening hosted by British comedy star Rob Brydon showcased a modern interpretation of the iconic Da Vinci; its haute horlogerie innovations and design elements with women in mind.

Guests like Rosamund Pike, Naomie Harris, Lewis Hamilton, Adriana Lima and Nicole Warne enjoyed the evening’s highlights that included a handover from CEO Georges Kern to Christoph Grainger-Herr and a holographic show, featuring actor Joseph Mawle.

edit IWC_SIHH_DaVinci_Gala_Nico Rosberg, Birgit Lauda, Niki Lauda and Vivian Rosberg .jpg (original size) Nico Rosberg, Birgit Lauda, Niki Lauda and Vivian Rosberg

edit IWC_SIHH_DaVinci_Gala_Hend Sabri, Georges Kern, Raya Abirached and Chris Grainger-Herr .jpg (original size)

Hend Sabri, Georges Kern, Raya Abirached and Chris Grainger-Herr

edit IWC_SIHH_DaVinci_Gala_Olga Kurylenko, Naomie Harris and Rosamund Pike.jpg (original size)

Olga Kurylenko, Naomie Harris and Rosamund Pike

newedit IWC_SIHH_DaVinci_Gala_Alessandro Ljubicic, Monica Radulovic and Chris Grainger-Herr.jpg (original size)

Alessandro Ljubicic, Monica Radulovic and Chris Grainger-Herr

edit IWC_SIHH_DaVinci_Gala_Nicole Warne and Chris Grainger Herr .jpg (original size)

Nicole Warne and Chris Grainger Herr

edit IWC_SIHH_DaVinci_Gala_Kristina Bazan and Matthew Zorpas Monica Radulovic.jpg (original size)

Kristina Bazan and Matthew Zorpas Monica Radulovic

edit IWC_SIHH_DaVinci_Gala_Mika Ninagawa.jpg (original size)

Mika Ninagawa

edit IWC_SIHH_DaVinci_Gala_Adriana Lima and Jessica Kahawaty.jpg (original size)

Adriana Lima and Jessica Kahawaty

edit IWC_SIHH_DaVinci_Gala_Andres Velencoso.jpg (original size)

Andres Velencoso

edit IWC_SIHH_DaVinci_Gala_Arsäne Wenger.jpg (original size)

Arsene Wenger

edit IWC_SIHH_DaVinci_Gala_Negin Mirsalehi and Chris Grainger-Herr Elyas M'Barek.jpg (original size)

Negin Mirsalehi and Chris Grainger-Herr Elyas M'Barek

edit IWC_SIHH_DaVinci_Gala_The Holographic theater show.jpg (original size)

The Holographic theater show

Impeccably keeping up with the times, Omega recently opened its fourth Malaysian store witnessed by Malaysian glitterati.

Tatler Asia

A glittering launch of the IWC Schaffhausen Da Vinci collection 2017