Armani celebrates femininity with his new perfume, Sì.
The man has taken a word that simply means ‘yes’ to greater heights with his latest fragrance to hit the shores.
When we think of the woman who embodies the Giorgio Armani brand, we tend to think of independent, strong individuals with bold yet feminine personalities. And for Sì, the concept remains close. “Sì is my tribute to modern femininity – an irresistible combination of grace, strength and independence of spirit,” states Giorgio Armani, as he explains the idea behind his elegant new fragrance, Sì. He chose Sì as the name for his perfume because this Italian word is decisive and determined, optimistic and strong – just like the woman who this fragrance embodies. And the very woman he feels embodies the Armani woman perfectly is none other than the stunning actress known for her natural, sophisticated elegance, Cate Blanchett.
“I have admired her performances in so many films. I love her gaze – it expresses both coldness and tenderness – and her modern-looking face with its unique lines, and her way of moving and walking that is so elegant and natural,” explains Armani as he spoke of the reason he felt Cate perfectly plays the role as the ambassador of the fragrance. “I thought that she would be able to express the complexity and the originality of a different type of perfume; one that is intense, sweet and light all at the same time.”
Few names in fashion conjure such a distinctive image when mentioned, and Giorgio Armani is one of them. He also does the same with his perfumes, giving his fragrance line a distinct personality true to its brand. Perfume, according to Armani, is the sixth sense that caresses the sense of smell and embodies colourful fantasies. Perfume is an emotion that brings colour to the world.
Elegant, sultry, intense and soft at the same time, Sì is the ultimate scent of an Armani woman. The fragrance lingers on the skin and captivates the senses exquisitely. Its olfactory signature is rhythmic, elegant and unique. It combines an inflection of three delicious accords: blackcurrant nectar, modern chypre and light musky wood.
The product of a special extraction, and also a raw ingredient that Giorgio Armani loves, is the blackcurrant. Like a forbidden fruit, it maintains all of the full-bodied aspect of a dark fruit.“Thanks to a special extraction method, we have managed to conserve all the warm intensity of a black fruit. It is the first time that it has been used in one of my fragrances, enriched with May rose and freesia, with a masterful touch of patchouli. The result is an original fragrance with a timeless touch. Like a distant memory, or a dream,” states Armani. The innovative blackcurrant is enriched with two types of enveloping, sensual vanilla: one absolutely natural in its animal side, and the other, a Jungle essence that gives an addictive and bewitching sensation. Rose de Mai, perfectly enhanced by notes of freesia, blends beautifully to bring forth a subtle touch of patchouli. And finally a note of blond amber wood, intense orcanox, gives a sensual and warm scent, all wrapped into a structured yet simple bottle.