The beauty entrepreneur shares some insights into the clean beauty brand
The free-spirited and bubbly Bella Kuan's foray into the beauty industry started after meeting with Lynsey Lim, the founder of Handmade Heroes, a homegrown brand that champions organic skincare. They formed a friendship which led to Kuan getting involved with Handmade Heroes.
Recently, it made news here when Lily Collins, star of Emily in Paris, made a shout-out to the brand's Cocolicious Luscious Lip Scrub in a video she made for Vogue about her skincare routine.
We chat with Kuan about the brand's success.
Related: Cover Story: Bella Kuan And Teo Yi Ping On How Travel Has Strengthened Their Friendship
What did you do before getting involved with Handmade Heroes?
I was a full-time social media content creator where I did a lot more production and commercial work for other brands. With Handmade Heroes, I get more control when it comes to brand creativity and direction as well as marketing.
How did you get involved with Handmade Heroes?
I met Lynsey when she just started brand—it was just the right place and the right time. The story behind the skincare brand inspires me to take the brand move forward and finding ways for it to evolve.
What empowered you to make Handmade Heroes what it is today?
Having a vision of how far the brand can be expanded, our love for it and believing in our products. It's also teamwork and the constant support from our customers. It's definitely challenging but also very rewarding.
Have you always loved working in the beauty industry?
When I was a social media content creator, I worked very closely with various skincare brands and that cultivated my love for skincare. The amazing thing about skincare and technology is that it's always evolving and there's still a lot to learn. It's a constant learning journey for me.