Ho, whose company represents the likes of Estée Lauder and luxury hair care brand Oribe, understood the concerns, but agreed progress needed to be made faster. “Brands only focus on what sells well. It sounds unfair to those that don’t fit into that spectrum,” he said. “Think of it this way: a supermarket can’t possibly stock everything. It might have apples and oranges, but not every supermarket will have a square watermelon. That’s why there are speciality outlets for that. But how do we get to the point where [brands] don’t just stock products that are convenient?”

The panellists agreed that the path to a more inclusive beauty industry in Hong Kong requires a collective effort from brands, retailers and consumers. Brands should invest in thorough market research to understand the diverse needs and preferences of local consumers. By expanding shade ranges, offering more inclusive marketing campaigns and collaborating with local influencers of diverse backgrounds, brands can foster a sense of belonging and representation. Thai put the onus on each person in the room to bring about change: “First and foremost, be proud of your background and your ethnicity. The work starts with us.” 

The lack of diversity in Hong Kong’s beauty industry is a poignant reminder that true inclusivity requires constant effort and a willingness to challenge established norms. The city can create a transformative beauty landscape that empowers and uplifts every individual, ensuring that no one feels neglected or dismissed within the realm of beauty—but it will take work. “Start a petition.  Build a community. Make your voice heard,” said Ho. “We must put pressure on the brands [for greater inclusivity].” 

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