Inspired by her own pregnancies, serial entrepreneur and mother of four Nadia Nasimuddin talks about the importance of post-pregnancy care and shares her secret formula to keep those stretch marks at bay
Founded in 2020, Pop Neutral is an all-natural body care brand created with one goal in mind: to encourage a healthy lifestyle and an even healthier mindset—with self-care the number one priority.
The product range is formulated by founder Nadia Nasimuddin herself who developed her own concoctions while undergoing four challenging pregnancy journeys.
Having had firsthand knowledge of the physical changes that came with pregnancies, which include (and are not limited to) heightened skin sensitivity, dryness, itchiness, and stretch marks, the mother of four, also known as one of the directors of the Naza Group, made sure to be thorough with her research, and was careful about what she put on her skin.
With a 'less is more' approach, all of Pop Neutral's products are made with minimal ingredients and began life as home remedies. From body oils and creams to scrubs, the brand also includes an active body range for those who are constantly on-the-go.
As a vocal advocate for inclusivity and body positivity, Nadia intends for Pop Neutral to become a safe space where all women including mothers can feel represented by addressing their concerns. In this interview, we learn all about Nadia's glow-up routine as well as the trials of motherhood.
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What are the biggest red flags for you when it comes to body care products?
For pregnant women, there are many essential oils you need to watch out for. As such, Pop Neutral's Stretch Mark Oil only contains five ingredients: sweet almond oil, jojoba oil, Argan Oil, avocado oil and vitamin E. We do have certain essential oils in our Intense Firming Oil—mixed in a carrier oil, of course—but these are meant to help aid firming and toning.
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How long did it take you to formulate the product range then?
A good year. The belly masks and the Pop Active range were especially difficult to create because I wanted to create something as pure as possible. I wanted to use natural, organic ingredients that are safe to use and can deliver results
