To celebrate International Women’s Month, we sat down with Sunday Riley, the inspiring entrepreneur to discuss her journey to growing a skincare business, her beauty philosophy, and the meaningful causes she champions through her brand
When Sunday Riley started her company in 2009, the concept of science skincare was just starting to surface. The industry was saturated with brands promoting unrealistic beauty ideals, where people tended to put marketing rather than sciences on their faces. Only a small part of the community acknowledged the importance of choosing the right and safe products for better skin health.
“There was a gaping hole of ‘green technology’ in the beauty space I was looking to fill,” Riley says. “I’m a believer in the power of science and botanicals, and the benefits they carry for optimal skin health," she says. To Riley, the cutting-edge approach of fusing science with botanicals to create sustainable solutions is more than bringing real positive changes to the skin. It’s also about affecting people’s self-perception, empowering people to feel more confident in their skin.
In the spirit of International Women’s Day, Sunday Riley shares the story and philosophy behind her skincare business, why beauty is all about empowerment, and her best advice for aspiring beauty entrepreneurs.
Read more: Miranda Kerr on Kora Organics, Her Beauty Secrets and Why We Should Switch to Organic Skincare
What inspired you to create Sunday Riley?
Sunday Riley was born out of my desire to deliver results-driven beauty formulas to people who have been struggling for answers to their skincare concerns. Listening to my customers’ needs and helping them to find the right products is not an easy task, but it’s always rewarding. I really want to craft formulas that can make a change in the way people look and feel.
At the time, there weren’t many people who knew that science-based active ingredients can be mixed with botanicals to achieve transformative results. And that’s what I did—combining these two elements and building sustainable, cruelty-free skincare solutions that guarantee a positive effect on the user.
Something that truly drew me to create a skincare company is that I'm obsessed with problem-solving, and I love formulating. Seeing my products being a part of people’s skincare routines that fosters self-love is what inspires me and motivates me every day, to do what I want to do.
Don't miss: Hong Kong Beauty Entrepreneur Christal Leung Talks Personalised Skincare and Her Road to Success