The director of olfactive creation at Hermès Parfums breaks down Tutti Twilly's unique key ingredients, including lychee and ginger
Hermès Parfums will be launching Tutti Twilly d’Hermès on September 1, 2023. Created by renowned perfumer and director of olfactive creation, Christine Nagel, the latest iteration of the beloved Twilly d'Hermès fragrance is its most playful formulation yet—with invigorating notes of lychee, musk, and distinctive ginger notes. The signature silk ribbon can be found on the bottle with a white lid on the bottle.
Ahead of its release, Tatler speaks to Nagel about what inspired this new fragrance, how it came to life and why it is a celebration of sisterhood and female friendships.
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Tutti Twilly D’Hermès shares a story of sisterhood, banding together and enjoying life. How does the new scent capture this essence?
Perhaps more than the notion of sisterhood that had guided me until then, while I was creating it, I thought of the generations of young girls that come one after another. An endless story to which we ourselves, our mothers and our daughters all belong. These unique yet similar stories are brimming with paradoxes, insouciance and discipline, lightness combined with a keen sense of the issues of the future, with pure joy and meaningful choices. These stories are so inspiring through time.
For every generation all over the world, this stage of life where everything is possible is as brief as it is intense. This strength and the joy of being a woman permeates them, inspires me, and gives me an irresistible urge to bring them to life in a fragrance.
What makes the new Tutti Twilly special?
I probably wouldn’t have distilled this promise of fascinating women if I hadn’t been able to extract new expressions from the fragrance. Ginger is without a doubt one of the more multi-faceted raw materials. I discovered ginger blossom when I heard a pastry chef talking about his passion for this rhizome. The blossom tastes undeniably like ginger but with a softer, gentler flavour that is perhaps more refined. To accompany its delicate nature, I chose ethereal lychee and enveloping musk.
How would you describe the scent of Tutti Twilly, and what emotions does it evoke for you?
Each person will experience their own emotion depending on their story. The special thing about our olfactory system is that it seems to be directly connected to our emotional brain. Beyond identifying a smell, our brains associate it with an emotion or emotional context and memorises it. In my eyes, Tutti Twilly is cheerful, colourful and carefree.
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