Beyond hyaluronic acid, vitamin C and other buzzy ingredients are some overlooked ones that are as effective—and brands like Rihanna’s Fenty Beauty are putting them at the forefront
Hyaluronic acid, vitamin C and retinol have been some of the undisputed stars of the skincare industry in recent years, and while these ingredients are effective in their own ways, there are several other equally powerful ones found in beauty product formulas that don’t get the same kind of attention.
Here, we shed light on five underrated ingredients—and five brands that have incorporated them in their products.
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1. Copper peptides
Copper peptides—which are naturally found in the body—have rejuvenating properties that can help in healing wounds. But their amount in our body decreases with age, which is why we need to apply them topically via skincare products.
Those looking to incorporate this ingredient into their beauty routine might look towards Halto Major, a newly launched Hong Kong-based brand that features copper peptides in its products. Think the Moonbow Repairing Gel Mask and Moonbow Cleansing Mousse, which contain copper peptides and essential oils of bitter orange, sweet orange and ylang-ylang, all of which promise to aid in skin repair.
