Sipping on coconut on sunny beaches and frolicking on a cruise ship - Gucci's new holiday campaign is given a tropical Christmas twist. Featuring accessories crafted in GG motif and plenty of floral prints, director Harmony Korine worked with creative director Alessandro Michele and art director Christopher Simmonds to reimagine this vibrant vision of Gucci fashion with a Seventies flourish.

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Directed by renowned fashion photographers Mert and Marcus, Burberry has released a quirky take of the holiday season boasting an eclectic cast that includes Santa Claus, a dancing centaur, a bunch of kids, Italian musician Mahmood, Chinese actress Zhou Dongyu, South Korean actor Yoo Ah-in and former First Lady of France, Carla Bruni. It is the chief creative officer Ricardo Tisci's first holiday campaign for the storied British label.

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Infused with nostalgia, Polo Ralph Lauren's short film captures traditional holiday moments with family, friends and loved ones. Dubbed "Every moment is a gift", it is directed by Tim Hill and James Finnigan, and stars emerging model Phillip Bread, actor Matt Dallas and Victoria's Secret model Taylor Hill.

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A sequinned, monochromatic dream, the film has supermodel Bella Hadid and her friends Austin Augie, Salomon Diaz, Adesuwa Aighewi, Abby Champion and Heejung Park having such a fabulous time dancing that we can't help but tap our feet along with them. 

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Taking a leaf from its name, a giant spade serves as the backdrop for this pretty-in-pink campaign starring Sadie Sink, Kiki Layne and Julia Garner strutting their way towards the holiday season in style.

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