Seoul-based artist Boree Hur takes us on her pre-pandemic trip to Miami for Salvatore Ferragamo’s Pre-Fall 2021 campaign
In their floral-printed Tuscan Wildflowers collection, Salvatore Ferragamo captures the feeling of driving along winding roads of the Florentine countryside and watching the orange sun set upon the enchanting fields of poppies, daisies and sunflowers. In this spirit of celebrating nature and travel, the Italian fashion house took the opportunity to present the pre-fall 2021 garments with a collaborative Tuscan Wildflowers campaign to see the world through the lenses of six talented international artists.
Among the artists invited to share their travel diaries on Ferragamo's digital and social media platforms is South Korean painter, Boree Hur. Inspired by her visit to Ernest Hemingway’s workshop in Key West, an island south of Miami, Florida, she has created three stunning artworks featuring lilac perennial flowers, pink bougainvillea and bright yellow coneflowers.
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In this exclusive interview, Hur discusses her creative process, including her affinity for flowers, and what she misses most about travelling.
Why did you choose Miami for your artistic travel destination?
Miami was one of the last places I visited before the pandemic. I was on a cruise tour of the Bahamas, which set sail from Miami, so I didn’t expect to make a stop at Hemingway’s studio in Key West, where he wrote The Old Man and The Sea. I had always adored the simple message behind that novel but after visiting his studio and experiencing the atmosphere of the island, I felt like I gained a deeper understanding of his work.
I remember the inside of Hemingway’s studio was filled with hunting and fishing gear, which revealed so much about his hobbies and active personality. His writing philosophy was to create based on his lived experiences, and so my work was inspired by the vivid memory of this visit and the little flowers in every garden we passed on the way to his workshop.
At the beginning of this project, I was researching exotic flowers and I was drawn back to these flowers because they were far from anything that I have encountered in my daily life. I was intrigued by their unique shapes and could feel the energy radiating from their vibrant colour—I can remember the hot pink bougainvilleas and piercing yellow coneflowers all competing for my attention.
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