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Watches Jewellery Breitling Sets Its Own #SquadGoals And Counts Brad Pitt Among Its Members

Breitling Sets Its Own #SquadGoals And Counts Brad Pitt Among Its Members

Breitling Sets Its Own #SquadGoals And Counts Brad Pitt Among Its Members
By Brian Cheong
By Brian Cheong
April 05, 2018
Under the new stewardship of CEO Georges Kern (formerly CEO of IWC), Swiss watchmaker Breitling is magnifying its visibility with the formation of what it calls the Breitling Squad Concept. Part of the brand’s renewed efforts to connect better with its audience, the squads will consist of members who are “absolute masters in their respective fields” linked to Breitling’s thematic worlds of air, sea and land. At Baselworld 2018, it revealed the first three squads – Cinema, Explorers and Surfers. Let’s meet the members now.
Brad Pitt
Brad Pitt

CINEMA SQUAD

Brad Pitt

The Oscar-winning producer for 12 Years of a Slave is one of Hollywood’s biggest stars with such box-office hits as Thelma & Louise, Fight Club, World War Z, and Mr & Mrs Smith. He stars next in science fiction thriller Ad Astra and Quentin Tarantino’s Once Upon a Time in Hollywood.

See also: The nine watches that shined at the Oscars this year

Charlize Theron
Charlize Theron

Charlize Theron

Known for her Oscar-winning performance in Monsters, Theron is one of the most versatile actresses today, tackling roles as varied as an ass-kicking spy in Atomic Blonde and an alcoholic writer on Young Adult with equal panache. She is also founder her own African outreach project dedicated to fighting the HIV crisis in sub-Saharan Africa.

Adam Driver
Adam Driver

Adam Driver

This rising star has already made a name for himself on the HBO series Girls and, most recently, the spawn of Hans Solo and Princess Leia in Star Wars: The Last Jedi. A Juilliard graduate and former US Marine, he is set to light up the stage next in the Broadway revival of Burn This.

Daniel Wu
Daniel Wu

Daniel Wu

Former model Wu has come a long way since his debut in the Hong Kong arthouse film, Bishonen. One of the most popular actors in the SAR for the most part of the 2000s (notable films include One Nite in Mongkok, New Police Story and The Heavenly Kings), he returned home to the US recently to star and produce Into the Badlands for AMC cable channel; the series will return for a third season at the end of April. He currently appears in Tomb Raider with Alicia Vikander.

Bertrand Piccard
Bertrand Piccard

EXPLORERS SQUAD

Bertrand Piccard

Hailing from a dynasty of explorers and scientists, Piccard made history by flying around the world non-stop in a balloon, the Breitling Orbiter 3, in 1999. A strong advocate for renewable energies, he also circumnavigated the globe in a solar-powered aircraft in 2016. Trained as a medical doctor, Piccard is one of today’s most influential voices in environmental sustainability.

David de Rothschild
David de Rothschild

David de Rothschild

Rothschild is the founder of the Sculpt the Future Foundation that uses exploration and adventure to tell stories about nature. In 2010, he sailed from San Francisco to Sydney in a fully recyclable catamaran kept afloat by 12,500 reclaimed plastic bottles. The youngest Briton to reach both geographical poles, de Rothschild is recognised as a United Nations Climate Hero, A National Geographic Emerging Explorer and a World Economic Forum Young Global Leader.

Inge Solheim
Inge Solheim

Inge Solheim

The world-renowned guide has led Prince Harry on the royal’s charitable Walking with the Wounded to the North Pole in 2011 and the South Pole in 2013, both of which were televised. In fact, his expertise in navigating the most unforgiving terrains has led to a successful career in television, whether as a producer or a consultant of safety and logistics on numerous nature and adventure productions.

Stephanie Gilmore
Stephanie Gilmore

SURFERS SQUAD

Stephanie Gilmore

One of Australia’s top surfing stars, Gilmore has won six World Championships title since going professional at 17. She has also been inducted into the Surfers’ Hall of Fame and was awarded Laureus World Action Sportsperson of the Year in 2010.

Sally Fitzgibbons
Sally Fitzgibbons

Sally Fitzgibbons

A prolific athlete on the waves, Fitzgibbons was the youngest surfer to win an ASP Pro Junior event. Since then, she has traversed the world for competitions with important wins in Australasia, Brazil and Portugal. She has garnered 10 WSL World Tour victories as well as runner-up position in three World Championships.

Kelly Slater
Kelly Slater

Kelly Slater

American Kelly Slater is the most successful surfer of all time, having emerged victorious at the World Surf League Championship a record 11 times, including five consecutive titles between 1994 and 1998. Even more impressively, he was the youngest champion at 20 and the oldest at 39, representing a record of longevity and performance remarkable in any sport.

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