Straying away from the conventional romantic clips filled with joie de vivre for the holiday season, Burberry has all our jaws dropped this year with a powerful reiteration of its origin story, particularly that of its founder, Thomas Burberry.

Domhnall Gleeson stars as the man Burberry himself in a cinematic feast for the eyes that reimagines key events that have shaped the company’s history and values. He is joined by Sienna Miller as his fictional first love, Sir Ernest Shackleton as the pioneering polar explorer who wore Burberry gabardine for three Antarctic expeditions and Lily James as the pilot Betty Dawson inspired by Betty Kirby-Green who broke the world record in 1937 for a return flight from England to Cape Town in an aeroplane named The Burberry. 

The three-minute film brings us through the Eureka moment when Thomas first invents the weatherproof fabric gabardine that is today signature to Burberry’s finest trenchcoats through the trying times of the first World War when he dressed the military. It is a tale of love and the pursuit of passion as well, as seen with Burberry outfitting polar explorers and pilots as well as the very beautiful Betty Dawson. 

Each scene is inspired by the materials in the original Burberry archive and backdropped against faithfully recreated scenes for a film that is breathtaking, moving and beautifully depicts the rich heritage of the Burberry brand. 

Three minutes of it only left us hanging – now we wish this is a full-length feature film.

More from Burberry this holiday season: Watch out for its special collboration collection with Harrod's.