The Maison’s tireless commander-in-chief sheds light on her own definition of ‘the sunny side of life’
Jewels and gems – we love them all and often find ourselves in the company of those who share our sentiments. But few have made it their business to know the in’s and out’s of high jewellery as well as Chabi Nouri.
Before she joined Piaget as Global Brand Equity, Marketing and Communications Director in September 2014, the Swiss-born creative served as Jewellery Group Manager for Cartier International within the Richemont family.
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At Cartier, Chabi was in charge of developing global strategies for the brand’s iconic High Jewellery and other collections, reinforcing its reputation as a luxury leader to a discerning clientele.
The shift to Piaget was seamless and fitting. Rising from the role of marcom director to International Managing Director of Sales & Marketing in 2016, and then to CEO in 2017, Chabi’s expertise in the watchmaking and jewellery field was clear to all who knew her.
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Today, at the helm of Piaget, her mission is the same as it was years ago: to modernise and rejuvenate the brand’s unique position while capitalising on its history and artisanal heritage.
“One valuable thing to know about Piaget is that we continue our legacy till today, but not necessarily by repeating what we’ve done in the past,” Chabi says. “We have a strong legacy, credibility and history in gem setting. We have a very strong setting signature and also a very strong play of light with our marquise cut diamond.”