@diormakeup is like a digital storybook – pretty pictures of its Dior girls, behind-the-scenes footage, and stylised product shots are what draw beauty junkies here. True to its purpose as an insider to Dior’s world of beauty, the channel revolves around the world of its creative and image director Peter Philips, fostering a personal relationship with its 2.4 million followers.

See also: How Lee Yin Yen Found Her Match In The Dior Prestige Serum

At 17.5 million followers, @maccosmetics emerges the top beauty brand on Instagram and for good reason. The channel fosters a sense of diversity and belonging, welcoming all ages, races and genders with beauty inspiration. Here, fans can indulge in a myriad of videos and above all, witness how users with different skin tone get creative with its colour ranges.

With a assortment of brands under its umbrella, @sephora has the benefit of ample social media content to play with, and play well it did. Fans are constantly engaged through new launch highlights, flatlays, creative promo images and stimulating beauty videos to relay its message of ‘Let’s beauty together’. Follow along its 13.6 million fans and happy ‘facepainting’!

See also: The 7 Millenial Art & Museums Made For Instagram

@urbandecaycosmetics celebrates real people and their beauty storie, an ethos that resounds with 9.3 million of its followers. Thrown in with a mix of creative product images, the channel also regrams users who tag them, giving everyone a chance to appear on their favourite beauty ‘gram. Fans are also privy to handpicked videos featuring popular products – a relatable, educational profile, how can makeup junkies resist?

A scroll through @narsissist’s feed will get you feeling like #MakeupPorn. Pretty pictures, closeups of colour, and dewy-skinned models madeup in the latest makeup is a therapeutic pastime. NARS doesn’t just use its Instagram to creatively disseminate its new products though – it is also an outlet in which it speaks to its 5 million fans, take for example, that time it addressed animal testing concerns.

See also: NARS Cosmetics Opens New Boutique In Mid Valley