Chopard Appoints Chinese Olympic Gold Medalist Wu Dajing As Friend Of The Brand
Following the Alpine Eagle's cameo appearance in popular Korean drama Crash Landing On You, Chopard has tapped into the powerful Asian market with the appointment of Olympic gold medalist Wu Dajing and singer Liang Bo as its latest Friends of the Brand.
The Alpine Eagle collection reinterprets the Maison's first steel watch, the St Moritz, through contemporary lenses while channeling the magnificence of the Swiss Alps and the majestic strength of its resident eagle. For instance, the Lucent Steele A223 case is 50% harder than steel. This hardiness is also reflected Wu and Liang.
Breaking the 500m world record for short track speed skating on multiple occasions, Wu's sheer dedication and excellence in his field epitomises the Maison's vision. Meanwhile, Liang's artistic prowess as a singer and a songwriter has earned him an enviable spot in China's contemporary music scene as one of its most creative artists.
- Images Chopard