Chopard leads sustainable luxury with new ethical gold supply chain
Chopard is the first luxury watch and jewellery brand to enable mining communities to reach Fairmined certification.
Luxury watch and jewellery brand Chopard has always led the way in innovation, design, and recently, sustainability, as can be seen with the premiere of its ethical gold jewellery collection, the Palme Verte, and a Fairmined gold watch, the LUC XP Fairmined Watch.
Now, it is stepping up its efforts in promoting ethical gold mining with the announcement of a new partnership with PX Precinox SA, a Swiss gold refinery company, to establish the first commercial export route for Fairmined gold in Bolivia.
Thanks to Chopard’s support over the last two years, two more gold mines have reached Fairmined certification: the 15 de Agosto mine in Bolivia and Coodmilla mine in Colombia. Chopard has pledged to buy 100% of the Fairmined gold extracted by those mines, with the long-term goal to improve the environment and the lives of those at the very beginning of the supply chain.
This new partnership between Chopard and PX Precinox will ensure that the gold from these mines will be exported and refined using the PX Precinox fully-segregated ‘track and trace’ processing system. In doing so, the Fairmined gold’s final destination will be Chopard’s workshops in Geneva and no where else, making it fully traceable from mine to product.
Currently, Chopard is the first luxury watch and jewellery brand to enable mining communities to reach Fairmined certification as well as provide training, social welfare and environmental support.
Log on to Chopard’s official website here to find out more.
Marion Cotillard is also a fan of Chopard's efforts: she has designed a special collection with the luxury brand using Fairmined gold.