Known for his successful acting career in Asia, the talented Eddie Peng made his first debut as Longines newest Ambassador of Elegance to officiate the grand opening of the second Longines boutique in Malaysia.

At the launch, Eddie was seen wearing a Longines watch from the Conquest Classic collection, a line dedicated to horse lovers. Eddie also expressed his blessing and support to Longines by having his autograph signed on the boutique's floor-to-ceiling poster, featuring him as the newest Ambassador of Elegance.

He says, " With no doubt, the new boutique showcases Longines’ innate ability to blend aesthetic design amidst an inviting yet elegance ambience. I am happy to be invited to share this momentous occasion with the brand."

Officiated in early 2014, Eddie joined the league of international stars like Kate Winslet, Aishwarya Rai and Simon Baker as the latest member of the Longines family. He is widely known for his iconic roles in award winning films, 'Unbeatable' and 'Jump Ashin!' along with a long list of TV drama series and portfolio in music recording.

Managed by Cortina Watch Malaysia, the new boutique in Suria KLCC marked yet another successful milestone of Longines after its frist boutique opening in Pavilion KL last year.

The opening also saw representatives from Longines, Swatch Group Malaysia and Cortina Malaysia who came especially to celebrate the boutique's opening including Managing Director of Cortina Watch Malaysia, Tay Liam Khoon and Longines Asia Pacific Regional Sales Manager, Claude Jaunin.

(Photos courtesy of Longines)