With textiles ranging from Indian to Indonesian, Mimpikita designs all of its pieces at its boutique in Bangsar. The company makes sophisticated clothing including bespoke items under the name Mimpikita while Mkita features affordable casual pieces.
“Mimpikita is seasonal and quite sophisticated. Meanwhile, Mkita is more about relaxed, easy-to-wear pieces,” says Nurul Zulkifli, the creative director of Mimpikita.
According to Nurul, the plan when they first started was for Mimpikita to specialise in unique prints, evident from its popular print collections such as Clover and Orissa. “Those prints became a big hit when they were first launched,” notes COO Amirah Zulkifli.