After calling on the graphic artist Chito for its spring 2022 collection, Givenchy is taking the partnership a step further by auctioning off a series of NFTs featuring some of his most iconic characters. Featured on OpenSea, the sale will benefit a Dutch organisation involved in ocean cleanup
The fashion industry’s latest obsession, NFTs are—for anyone who might have missed it—non-fungible tokens that allow their owners to acquire a rare or unpublished digital object. After taking over contemporary art, NFTs have been catching on in other worlds, including music and fashion, much to the delight of their stakeholders, who are embracing the infinite field of possibilities offered by the metaverse.
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After Gucci, Dolce & Gabbana, Karl Lagerfeld, and Rebecca Minkoff—among others—Givenchy is the latest fashion label exploiting the full potential of NFTs by featuring the work of the Seattle-born, Mexico-based graphic artist Chito and, more precisely, some of his most iconic characters. Already seen on pieces from Givenchy’s spring/summer 2022 collection—including sweatshirts, pants and sneakers—the airbrushed visuals have now been transformed into a series of NFTs, reports Women’s Wear Daily (WWD).
