Choose better, wear longer. If recycled fabrics, sustainable practices and carbon-neutral shipping play a role in your fashion choices, these brands will help you be your most mindfully stylish this season
A 2022 report by Bain & Company revealed that 90 per cent of consumers in Asia Pacific are willing to spend extra on sustainable products, but an overall lack of information to help them understand and trust the claims made by brands prevented them from buying these products. The report also found that transparency and traceability are crucial in changing consumer behaviour. Keeping this in mind, both emerging and established brands have been evolving their production process to create more eco-friendly, ethically sourced and sustainable items, and making this information more easily available to the public.
For their summer collections, many sustainable brands have continued to make eco-conscious choices, such as using biodegradable fabrics like linen, and repurposing deadstock fabric to minimise waste. They have also swapped “in trend” designs for timeless silhouettes that their shoppers can continue to style year after year. So, if you’re based in Hong Kong and have had trouble finding eco-friendly fashion to add to your summer wardrobe, here are some of the brands to bookmark.
1. Chloé x Teva
Summer and sandals go together like ice cream and beach days. And French maison Chloé have partnered with American outdoor shoe brand Teva for a limited-edition collection of summer sandals that reimagines Teva’s classic silhouettes—the strappy Hurricane XLT2 and the platform Hurricane XLT2 Ampsole—but with Chloé’s luxury touch.
Available at the Chloé boutique in Harbour City, these sandals, which come in both multihued and neutral colourways, have outsoles made from 50 per cent recycled rubber and recycled top straps with the Chloé logo for a playful element.
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