The city's largest fashion event, the Kuala Fashion Week 2020, went virtual this year
Kuala Lumpur Fashion Week (KLFW) needs no introduction. Established in 2013, the annual event is a must-see on the social calendar every year and attracts thousands of visitors from fashion insiders to celebrities. But Covid-19 has forced the KLFW 2020 to go digital but it was no less an eye-opening affair.
"Fashion needs to move forward," says Andrew Tan, founder of Andrewsmodels and organiser of KLFW 2020. To do that during a lockdown, the event went live on hurr.tv’s Youtube channel over three days with 15 episodes. Upcoming and renowned designers showcased their spring-summer 2021 collections in either pre-recorded runway shows or cinematic fashion films.
"KLFW for the first time went digital and from our point of view, it changes the whole landscape of Malaysia fashion entirely. For us, we are at a turning point whether physical show is still relevant or going digital is the future, " says Hafizi Radzi Woo, creative director of Fiziwoo.
Here are our favourite highlights:
Related: How The Founder Of Andrews Models Changed The Fashion Industry With KLFW