In the last two decades, H&M has collaborated with some of the biggest names in fashion, from the late Karl Lagerfeld to Rei Kawakubo. Were you lucky enough to get your hands on one of these highly coveted, one-time-only pieces?
Last week, the release of Simone Rocha's limited edition collection in collaboration with H&M caused China's most popular app, WeChat, to break down from the sheer number of people rushing to get their hands on the Irish designer's new pieces.
With Helena Bonham Carter and Kaia Gerber posing in ribbons, pearls and voluminous silhouettes of the new collection among the colourful artworks of Rocha's augmented reality world during the global launch, the demand for this collaborative collection has reached unprecedented heights.
But this is not the first time H&M has whipped up a fashion frenzy by teaming up with iconic designers. Come with us as we take a look back at H&M's most exciting collaborations over the years.
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