'Inside Chanel' explores Coco's fascination with time

Fashion

March 29, 2017 | BY Jessica Liew

The fashion house adds the 19th installation, ‘the Time of Chanel’ to its online storytelling project.

 

The roots of Chanel is deeply embedded in its founder Gabrielle 'Coco' Chanel. Her timeless image is a story that continues to unfold on the runway and lives on through an online project, Inside Chanel.

Inside Chanel illustrates Coco's story through a series of online documentaries telling the story of the fashion house and its iconic founder by chapters. The latest installation of Inside Chanel, Chapter 19: the Time of Chanel scheduled for release on March 30 explores Chanel’s attitude towards time, be it in blending eras, living in the moment, and remaking the new with the old.

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“Fashion is always of the time in which we live,” Gabrielle was known to say of embracing the here and now.

See the films in a digital storybook at inside.chanel.com.