The 2019/20 Métiers D'art Collection highlights Chanel's classic codes with contemporary elegance
Presenting and re-emphasising codes created by Gabrielle Chanel and made prominent by Karl Lagerfeld, Chanel's 31 Rue Cambon 2019/20 Métiers D'art Collection is a marriage between contemporary and classic elegance.
On Dec 4, 2019, for her first Métiers D’art collection, creative director Virginie Viard wanted to pay tribute to 31 rue Cambon, Gabrielle's apartment. In collaboration with Sofia Coppola, the Grand Palais was transformed to mimic the apartment — which happened to be the backdrop for the collection campaign too.
With this collection, Viard paid homage to Gabrielle Chanel's favourite things and her lifelong talismans.
Below are some of the codes that were used in the collection:
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