Who can forget that night on the eve of a new century when Dior premiered to the world a fragrance that spoke of the most beautiful bouquet of flowers. It was the last hours of 1999 and the new fragrance – J’adore! –  ushered the world into the 21^st century with its opulent bottle design of luxurious dripping gold and a face that demanded equal attention and reverie. 

2014 marks the 15th year since the premiere of this fragrance that is an icon when it comes to Christian Dior Parfums. Charlize Theron, the human embodiment of the fragrance, is again the star of a new film that sees a new turn of an era for J'adore. Together with the fragrance, Theron has accumulated her own memories from the journey. She recalls them in a Hall of Mirrors through which she strides in the newest film, also another creation of Jean-Baptiste Mondino, with whom she had worked with in J'adore's two previous campaigns. 

Deciding that the past was beautiful but no place to dwell in, she chooses to move forward in a symbolic gesture where she scales a silken gold scarf upwards into the future. Breaking free, she surfaces from a dome in a new world that is modern, shiny and new, like the time we now live in.

This year, the epicentre  of J’adore and everything that encompasses the name have changed. Together with this new era, the fragrance has also chosen to turn towards new horizons and seek new inspirations. But at its core, the same face and spirit dwells.

In this video interview, Theron talks about what else is in store for the fragrance and brand that have evolved along with its most loyal followers. 

Below is the new film that sees Theron once again personifying the fragrance that spells of everything strong, powerful and provocative of today's modern woman.
 

 

(Source: Christian Dior Parfums)

 

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