In this exclusive interview, Karl-Friedrich and his heir, Karl-Fritz, discuss how the Alpine Eagle watch collection came to be. And go to the end of the story to find out Tunku Dato’ Yaacob Khyra and Tunku Elana Khyra’s verdict on the new watch.
A contemporary luxury sports watch, Chopard’s Alpine Eagle is a reinterpretation of the St. Moritz watch that was created in 1980 by Karl-Friedrich Scheufele. Young and ambitious, the St. Moritz was his chance to prove that he was cut out for the job his family had entrusted to him.
St. Moritz was a calculated risk as it was the first timepiece from Chopard to be made of steel as well as its first sports watch. It became the maison’s bestseller for a good decade. Today, Karl-Friedrich is the co-president of Chopard, overseeing its watchmaking department. He was instrumental in elevating the company’s horological strength with the founding of the Fleurier Manufacture that produces many of its high-end pieces including the stellar L.U.C collection.
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After nearly 40 years at the helm, Karl-Friedrich found himself on the other side of the table when his own son, Karl-Fritz, approached him about creating a new watch collection based on the sporty aesthetics of St. Moritz.
The result is the Alpine Eagle with its distinctive round bezel with eight screws. Case, bezel and integrated bracelet are crafted in Lucent Steel A223, a new alloy developed entirely by Chopard. Stronger and more resistant than regular steel, it is inspired by the majestic Alpine landscape and designed to withstand the knocks that come with skiing. The dial features a unique sunburst motif that recalls the iris of the Alpine eagle – hence the name.
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