IWC Schaffhausen Partners With Cousteau Divers In Ocean Conservation Efforts
Covering more than 70% of Earth’s surface, the oceans are the planet’s largest habitat. Its vast expanse also acts as a cooling agent, absorbing 90% of the planet’s heat and producing more than half the oxygen we breathe. It would be catastrophic if there were no more oceans.
In an initiative to learn more about how changes in oceanic temperature affect the eco-system, Cousteau Divers, an organisation founded by Pierre-Yves Cousteau that aims to empower recreational divers to help study and protect marine life, has developed a portable sensor that measures temperature beneath the ocean’s surface with a high degree of precision.
To kick things off, Cousteau Divers will deploy about 50 sensors to dive centres around the world at locations identified by scientific partners to gather data over a period of 18 months. A second deployment will cover a larger area with the sensor providing additional measurements such as conductivity, optical density and pH.
Cousteau Divers can count on two main partners to see this project through – the non-profit ocean conservationist Cousteau Society established by Pierre-Yves’ father, famed explorer and conservationist Jacques Cousteau, and IWC Schaffhausen that has been a passionate advocate for the environment through partnerships like the one with the Darwin Society. IWC announced its support for Cousteau Divers on World Oceans Day (8 June, 2019) last week.
Franziska Gsell, IWC’s chief marketing officer and head of Sustainability Committee, said: “Our Sustainability Committee ensures that awareness of our social and environmental impact is reflected throughout the company in the way we work. We’re proud to support partner organisations that share our values, and we’re very excited about this innovative initiative from Cousteau Divers and the Cousteau Society.”
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