In 1868, a 27-year-old American watchmaker by the name of Florentine Ariosto Jones sailed from Boston to Schaffhausen in Switzerland. His mission? To combine traditional Swiss craftsmanship with modern machine technology from the US for his new watch company. With the aim of selling watches exclusively to the US market, the industrialisation of Swiss watchmaking paid off handsomely for Jones, who was able to produce 10,000 pieces per year.
Check out last year's IWC Schaffhausen's Da Vinci launch with Lewis Hamilton