We joined Shiseido in Kyoto for a ceremonial launch of the Legendary Enmei Ultimate Luminance Serum to mark their milestone, and spoke to 4 masters on the Japanese approach to timeless beauty.
For a country so ahead of its time, Japan is also deeply rooted in the ceremonial intricacies that go into every detail. It’s precisely this enduring practice that enables iconic brands like Shiseido to preserve their legacy and a message of authentic, eternal beauty for over 140 years now.
The Japanese beauty brand has defined the standards of Asian beauty in a slew of groundbreaking products and collections over the years: among them is the luxury anti-ageing Future Solution LX range. This year marks its 10th anniversary, and the symbolic milestone was marked with the debut of their new Legendary Enmei Ultimate Luminance Serum. This new creation is enriched with the legendary Enmei herb and its links to longevity and renewal. We were part of a lucky group invited by Shiseido to witness the launch and anniversary in Kyoto. Our journey started with a product experience, dedication ceremony at the sacred Shimogamo Shrine, and finally, a meeting with the serum’s makers.
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Ageless Beauty Is Skin Deep
When Shiseido created the revolutionary Legendary Enmei Ultimate Luminance Serum, the goal was to introduce a symbolic product that transcends time, that would last 1,000 years from now. They started with a name and even looked at a packaging that would evoke it. “This beauty not just in the appearance, but would portray beauty from inside,” explained Saeko Suzuki, the director of Shiseido skincare product development.
This empirical step recalled Japan’s Heian era that speaks of a transcending beauty, thoughtfully incorporated into the serum experience.