With the launch of the house’s latest treatment of the cult favourite design, we revisit the bracelet’s history
A staple in any jewellery connoisseur’s collection, the Love bracelet has enjoyed a resurgence in popularity over the last decade. It was conceived in 1969 by Cartier designer Aldo Cipullo, the same creator behind the equally iconic Juste un Clou. The Love bracelet has a distinctive look, with two rigid bands that come together elegantly to form a flawless oval, wrapped delicately around one’s wrist. What sets this statement piece apart is its unique fastening mechanism, which requires Cartier's specialised screwdriver, reflective of the enduring essence of love—two people are required to secure the screws of the trinket.
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Over the years, the unisex Love collection has undergone a restrained but remarkable expansion. The Love ring made its debut in 1978, and in 1993, the very first white gold Love bracelet took the stage. Cartier continued to push boundaries by introducing a rose gold Love bracelet in 2002.
In a contemporary move, the jewellery house now unveils a novel treatment to update its iconic collection, which sees both their yellow gold and white gold Love bracelets endowed with a brushed finish. This refinement offers a softer aesthetic, while polished screws maintain a striking contrast against the new texture, adding to the collection’s allure.
Function meets decor in Cipullo’s radical design—a defining characteristic of the Love collection lies in its intricate screw detailing. These visible elements follow the parallel lines of the bracelet, accentuating the feeling of straightness and artfully daring to show the functional components responsible for keeping the bracelet securely in place.
