Julia Roberts Stars In The New Chopard Happy Sport Campaign
When is a diamond watch not your regular diamond watch? When it is a Happy Sport watch.
A brainchild of Caroline Scheufele, Chopard's co-president and artistic director, the Happy Sport is the timepiece sibling of the Happy Diamonds jewellery that took the classic gemstones and gave them the ability to twirl on the pieces, creating a visual treat and an interactive element for the wearer. How do the diamonds move so freely without interrupting time-keeping function? Ever the innovator, Chopard figured out a way to sandwich them between two plates of sapphire glass situated right on top of dial without losing any of watch's translucence.
As Scheufele once famously said: "Diamonds are happier when they are free."
For 2021, the Happy Sport appears in a new 33mm case with no less than seven references. The new proportion is said to be perfectly suited for the feminine wrist, making it more comfortable to wear and enjoy the five dancing diamonds. For the first time too, the Happy Sport is available in steel—but not just any steel. Lucent Steel A223 that first appeared in the sporty Alpine Eagle in 2019 is now welcomed into this family of iconic female watches.
Other case materials include ethical 18k rose gold as well as a two-tone version in Lucent Steel and 18k rose gold. For maximum bling, go for the ethical 18k rose gold case set entirely with diamonds. The new Happy Sport is powered by the automatic Chopard 09.01-C movement with a power reserve 42 hours.
To help celebrate the launch of the new Happy collections, which also include the Happy Diamonds jewellery, Chopard looked no further than quite possibly today's most radiant Hollywood icon, Julia Roberts. The Pretty Woman star's sparkling screen presence, armed with her unmistakable smile and positive attitude, matches the joyfulness of Happy Sport.
The campaign is supported by a short film starring Roberts and shot by Xavier Dolan whose credits include the Cannes Film Festival-winning It's Only the End of the World and Adele's music video for Hello.
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"Who better than Julia Roberts—famed for the world's most beautiful smile and most contagious bursts of laughter—to personify the joie de vivre so dear to Chopard?"enthuses Scheufele. "I entrusted brilliant film director Xavier Dolan with capturing the essence of these two icons."
The film, soundtracked by Paloma Faith's irresistibly upbeat Upside Down, beautifully captures the vitality and free-spiritedness of both actress and Happy Sport.
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- Images Courtesy of Chopard