“The innovation has been in removing the mystery of this process for education, getting globally recognised for having determination and doing what many working designers or brands never get to do. Being the first university to do this has influenced many others to follow suit,” she says.

The showcase this year had a strong emphasis on the journey of self-discovery, transformation and transitions in the face of adversaries and challenges in life. All in all, it is a reflection based (not entirely) on Whitney Houston’s documentary Can I Be Me and is a little darker with stronger streetwear influences.

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“We featured more Malaysian-inspired garments this time around, like the stunning black sequined baju kurung while some of the other pieces are a reimagining of a Malaysian in a fall winter season. Every piece was made on campus this time.”

There were also beautiful smooth and baroque Sabahan pearls and hand-sewn songket flowers from Saadiah Aziz, a Borneo artisan who is very passionate about local craft. Majority of the shoes were Malaysian-made too.

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“The collaboration with Wanderlust has been a great one. They also represent a modern story and have an opportunity to become a household name. We used rings that look like loose knots and the necklaces with roses were quite romantic,” adds Dato’ Tiffanee.

The response to the collection has been encouraging, especially on some of the jackets and suits, she says. “There are a few practical pieces that could be worn separately with other outfits. The panelled trousers are very flattering, and we’ve already received some orders. The hoodies with two hoods were also a hit in London.”

For over a decade now, Limkokwing University has showcased its collection in many cities, including Osaka, Chengdu, Cambodia, Botswana, Jakarta, Paris, London, Sri Lanka and Singapore. Dato’ Tiffanee gets a certain high from working with young talents and energetic students.

“The are only positive challenges, I hope people find the label and university interesting and follow us through the journey to grow the global story,” she concludes optimistically.