Delve into the heritage of the Longchamp brand and discover its new Paris Premier line of bags with its pop-up store currently set up at The Gardens Mall.
Longchamp L'Atelier pop-up store
Did you know that Longchamp, the French luxury house known for its leather goods and, of course, Le Pliage foldable bags, was founded by Jean Cassegrain, a tobacco-shop owner, to broaden the distribution of his leather-covered items for smokers?
Delve into more trivia like this and immerse yourself in the heritage of the Longchamp brand with its Longchamp L’Atelier pop-up store currently set up at The Gardens Mall.
This first pop-up by the brand in the country will be a fun playground of discovery for all things Longchamp, bringing to you the know-how, elegance and of course, rich 68-year accumulation of leatherwork savoir-faire.
Longchamp Paris Premier
Here you’ll also be among the first to be introduced to the new line Paris Premier in an open, up-close manner. The new line of bags is everything Longchamp stands for – five-star exquisite calf leather, put together by the skilled hands of different artisans with an eye for accuracy right down to the last millimeter and added with the finishing touches of hand-stitched zipper pulls and striking metal accents.
At the launch, we spotted the likes of Tengku Chanela Jamidah, Karena Teo and Juwei Teoh having first look at the new line of bags.
Tracy Cheong, Tengku Chanela Jamidah, Aina Syahirah and Karena Teo
Tengku Chanela Jamidah
Juwei Teoh
Tracy Cheong
Tracy Cheong and Karena Teo
Longchamp regional marketing communication manager, Aurelie Fritsch; Tracy Cheong; Longchamp Singapore and Malaysia genereal manager Mollie JDD; Tengku Chanela Jamidah; Aina Syahirah; and Karena Teo
Longchamp Paris Premier
Pop by the Longchamp L'Atelier today; you'll want to hurry as it is there only until November 20.
Can't get enough of all things Longchamp? Then you'll want to pay its biggest store in Malaysia at Pavilion KL a visit.