The new Le Jour Se Lève fragrance by Louis Vuitton takes creative inspiration from the first light of day: an oft overlooked element although continuously seen. Short of capturing the sun's glistening rays in a bottle of perfume, master perfumer Jacques Cavallier Belletrud takes the next best ingredient, incorporating the lively citrus tones of mandarin, Jasmine Sambac - an essential element of Louis Vuitton perfumes, along with hints of blackcurrent accord and gentle musks.
Read also: Spring’s Finest: The 6 New Beauty Essentials To Stay Fresh
The Maison Louis Vuitton launched its first perfume collection in 2016. The bottles from this year's Le Jour Se Lève bear the same aethetics as the ones created at the Les Fontaines Parfumees in Grasse. There's even a travel-sized version in the form of a 7.5ml bottle, complete with four refills that magnetically clip into the spray bottle seamlessly.
