When her fans aren’t speculating about Neelofa’s love life, they will debate about her fashion choices. Such is the price of fame, but Neelofa, who grew up in the limelight, shrugs off these social media chatter like water off a duck’s back.
“You have to stay true to yourself, always. No matter what people say about you, only you know what you stand for,” says this petite businesswoman, whose headscarf empire is a global success. This fashionista also keeps herself busy as the non-executive independent director of Air Asia and representing different brands as an ambassador.
In an exclusive interview, Neelofa elaborates on her fashion staples, her philosophy on success and how ‘vibing’ with her outfits matters more to her than anything else.
How is a typical day like for you?
As a rule, I don't have fixed schedules so my days can be hectic and crazy. Often, I am always at photo shoots for campaigns back-to-back, not just for my own company but for the brands I collaborate with, like I did with The Melium Group during KLFW.
Then, there are events to attend, as well. I try to minimise my events from year to year, because my time is getting more limited. Now I will take a pause and reflect, will this project/event challenge me in my career? If yes, I will go ahead with it because I am all about finding avenues for self-growth.
See also: Neelofa Shares Her Best Fashion Moments At Milan Fashion Week