Michael Kors and Kate Hudson re-team to stop world hunger with new activity tracker
From the sale of each piece, 100 meals will be donated to United Nations' World Food Programme to support their school meal vision.
As we near World Food Day on October 16, Michael Kors is stepping up to play its part again with a host of initiatives via its ‘Watch Hunger Stop’ campaign.
Now in its 4th year, the programme has enabled the United Nations’ World Food Programme (WFP) deliver more than 13 million meals to children in need.
This year, the designer is re-teaming with celebrated actress Kate Hudson to release a centerpiece activity tracker. The unique piece will be sold exclusively in select Michael Kors stores and www.michaelkors.com and from the sale of each piece, 100 meals will be donated to WFP to support their school meal vision.
Specially designed to highlight the cause, the tracker features a sleek understated map of the world on its white mother-of-pearl face and the words ‘Watch Hunger Stop’ embossed on the leather strap. It is powered by the Michael Kors Access app, allowing you to set goals, track steps, distance and calories as well as monitor your sleep activity.
Compatible with both iPhone and Android devices, it doesn’t need to be charged since it runs on a coin cell battery and offers remote control link functionality so you can also take photos, play music and find your phone with it.
There are designs for both men and women and they are each priced at $145.
Continuing the Watch Hunger Stop tradition, special edition watches will also be on sale in stores worldwide as well as online. The sale of each watch also donates 100 meals to the cause. Each watch retails for $295.
Alternatively, you can also pop by any Michael Kors store in the US, Canada or the UK, share a Snapchat from the location using the special geofilter that will launch on October 1. Every Snapchat shared with the geofilter will donate 25 meals to WFP.
Every year, the brand has also designed a new Watch Hunger Stop T-shirt which it gives away. This year sees the same with the T-shirts being given for free – no purchases necessary – at select Michael Kors stores around the world from October 15-16. Do your part with your free T-shirt by posting a selfie with the hashtag #WatchHungerStop and Michael Kors will donate 25 meals to WFP.
Donations are also accepted instore in select Michael Kors stores around the globe for the entire month of October or you can also donate directly to WFP at the official website www.watchhungerstop.com.
For more information on the campaign or to order your activity tracker and/or watch, visit the official website here.