Pestle & Mortar Clothing X AirAsia Capsule Collection Promotes Southeast Asian Pride
Fresh and edgy, the Pestle & Mortar Clothing and AirAsia's capsule collection showcases the colourful diversity of Southeast Asia. Seven creatives from the region worked on the project; apart from Pestle & Mortar Clothing, there were also streetwear label Headless from Vietnam, artists Lisa Mam and Peap Tarr (Cambodia), street artist Mamablues (Thailand), fashion brand Don't Blame The Kids (the Philippines), and visual artist Sam Lo (Singapore).
Hugh Koh, CEO and co-founder of Pestle & Mortar Clothing, says: “Each artist is given creative freedom to interpret what Southeast Asia means to him or her. For instance, our red T-shirt has illustrations of our national flowers of certain countries in Southeast Asia."
As for AirAsia's involvement, Rudy Khaw, Asia Group's head of brand, shares: "We hope to engage Southeast Asia's youths and express our rich heritage."
Available from Feb 15 on selected AirAsia flights and pestlemortarclothing.com, as well as Major Drop boutiques in Sunway Pyramid and Mid Valley Megamall.
See also: 3 Food X Fashion Collaborations.
- Images Courtesy of Pestle & Mortar Clothing