Pharrell Rhymes With Chanel: A Collaboration That Launches Seoul's First Chanel Flagship Boutique
By Aina Izzah April 16, 2019
18 Start gallery
A new home for Chanel's latest creations from ready-to-wear to the camellia inspired costume jewellery, the luxurious seven-floor boutique is now open with an exclusive neon party for the Chanel Pharrell collection. Designating three floors for the new prestigious boutique, architect and longtime collaborator Peter Marino captured the essence of the House's history with a monochromatic interpretation fitting that of the urban landscape of Cheongdam-dong district. South Korean stars like Soo-Joo Park and Jennie Kim are clad in the American musician Pharrell Williams' designs that are very much in tune with his musical productions; a little bit of soulful R&B and upbeat hip-hop with the leather jackets and bucket hats.